Noupet
Brand identity development for Noupet, a fresh, natural made food brand for pets, including branding, UX-driven website design and launch, and a scalable digital foundation to support conversion and growth.
Web & Visual Design
Project Overview
Client: Noupet - Natural food for pets
Industry: Pet food
Timeline: 12 weeks (2025)
My Role: Lead Product Designer
Let’s be honest: our pets deserve better than beige kibble and "mystery ingredients." Noupet was born from a simple belief that natural food shouldn't be a luxury, it’s the foundation for a long, happy life. Noupet ditched the fillers to focus on what actually matters: your pet’s health and happiness.
Design Solution
Branding & Typography: Bold, friendly type paired with a high-contrast palette to stand out in a sea of "beige" pet aisles.
The "Peek-a-Boo" Window: A strategic die-cut allows pet parents to see the quality of the natural ingredients before they buy, building instant trust through transparency.
Clarity First: We prioritized scannable packaging architecture, ensuring benefits (like "no fillers") are the first thing a busy shopper sees.
Web Optimization (Iterating): We’re currently in the lab refining the digital storefront, focusing on friction-free navigation and even more "paws-itive" visual storytelling.
Final thoughts
More than just a meal.
This project was a 12-week deep dive into the hearts of pet owners. My biggest takeaway? Design should feel as good as the product inside.
By bridging the gap between "fun visuals" and "serious nutrition," we created a brand that speaks to the joy pets bring to our lives. While the website continues to evolve through testing and iteration, the foundation remains firm: pet food should never be boring, and pet branding should always be human-centric.
